Taken together, our Purpose and Values are the foundation for Legitimate’s unique culture. Throughout our history of over 11 years, our business has grown and
changed while these elements have endured, and will continue to be passed down to new management and employees to come.
Our Purpose unifies us in a common cause and growth strategy; to deliver more effective and efficient customer lifecycle management solutions that connect
businesses with their customers in meaningful ways each day. It inspires Legitimate Ventures Ltd to make a positive contribution every day.
Our Values reflect the behaviours that shape the tone of how we work with each other, our clients and partners.